Defib4Life, based in Two Dales, supplies life-saving defibrillators, accessories and consumables to businesses, charities, and community groups across the UK.
Following advice from Andy Bunn, a business advisor at East Midlands Chamber, the company received specialist marketing support via the Derbyshire Dales Accelerator programme. This was followed up by a £6,360 Small Business Adaptation Grant from Derbyshire Dales District Council for a new website.
The specialist marketing support was provided by two separate consultants. The first specialised in marketing and looked to streamline their current marketing processes as well as create guidance and templates they could follow moving forward.
The second consultant looked at website content and SEO to ensure the site was performing at maximum capacity before the business moved into another phase of digital advertising to drive people to the site.
The work has meant a streamlining of processes freeing up the Director's time to look at running and growing the business. She also hopes growth will mean they can create another job in the future.
Michelle Waters (Director) says:
The support has been a lifesaver for the business. We’ve grown so quickly, so I have definitely needed the support and advice I’ve had. Every time I have a meeting with Andy, I can re-set the business and implement what I need to enable further growth.
Both the Accelerator programme and the Small Business Adaptation Grant programme are funded by the UK Government via the UK Shared Prosperity Fund. Read the full case study here.
www.defib4life.co.uk
